Slogging through countless hours of work and suffering through the pain is an outdated paradigm. Hustle culture is rooted in the Industrial Revolution when society began to place high value on how much you worked, how much you produced, and how much success you achieved. Your worthiness was directly correlated to how hard you worked. 

Over the decades, this paradigm wore different robes. After World War II, developed Western countries adopted the notion that hard work and perseverance will lead you to success, climb the career ladder, and create wealth. This fueled the “American Dream.”

As the boom of technology and the internet gave rise to constant connectivity across the world, hustle culture spread like wildfire. Entrepreneurs who “made it” would glorify long hours of work, the need to constantly produce, and the idea that we needed to sacrifice our lives for success. Sleep was for the lazy. Hard work was the only way towards prosperity, freedom, and a happy life. 

Soon, this created a devastating problem. According to a recent Gallup study:

76% of workers in the United States feel burned out. 

Employees and entrepreneurs alike are realizing the severe impact of hustle culture. They can’t keep up with the demands of work, the endless need to produce results, and the needs of supporting their families—let alone pursuing their dreams. 

Moreso today than ever before, we are inundated with demands, choices, and distractions all around us. How are we supposed to live our lives without constantly stressing about letting someone down, feeling overwhelmed, or sacrificing our deepest passions? It’s an ongoing cycle of self-sabotage and imprisonment. 

Today, people are sick and tired of the hustle culture. They’re looking for something with more substance. More ease. More effortlessness. They’re seeking an unconventional way to free themselves from the antiquated system of hard work ethos. A way that allows them to do what they actually want to do. A way that values authenticity, self-care, ease, and bursting at the seams with ENERGY. 

POWER PUNCH PROJECT IS BUILT TO HELP YOU.